Redesign

SPORTSTAR RELAUNCHED

  The “SPORTSTAR” of The Hindu group(India) had redesigned for the modern  era Here is the Editor’s note   Design consultant Mario Garcia says   We already know that 85% of you read Sportstar on a mobile device. That is the backdrop of how we at Garcia Media, working closely with the team of Sportstar have conceptualised the publication you are reading today. First, we have taken into account the rich history of Sportstar, one that makes it one of the most read magazines in India. Second, we analysed ways to incorporate new journalistic strategies that adapt to the digital era of communications in which we now consume news and information. Third, we have redesigned the publication to create pages/screens that are vibrant with visuals, graphics, photos, videos and a legible typeface and appropriate colour palette. We at Garcia Media are honoured to be involved with this transformation. See the inside pages of Sportsstar Kannan Sundar (National Design Editor, The Hindu) adds When I […]