Feb 24 th was a challenging day for Indian news designers. We have Railway budget and Sachin Tendulkars world record cricket performance in that day.Usually Railway budget grabs three fourths of the space in
the front page.Most of the dailies have one ad in the page one.
I have send some Indian newspapers to Design Guru Mario Garcia to know his thoughts on this:
OVER TO MARIO
From what I see on these pages, most gave the cricket record performance the top play——a good way to attract the young segment of the readership. The railway budget story took second place. My advice
in these situations is simple: not to decide is to decide, so if the
editor and designer give two stories equal play, none wins. Bank on
one story/image, and play it as your lead (in this case the cricket
story), then display the secondary story a little bigger and more
prominently than you would a not-so-important secondary item.
Times of India: Big headline REALLY tells you which is the lead story here, but the Railway story gets good play. Photo of the cricket star could be much bigger, considering how large
the headline over it is.
New Indian Express: Something went wrong here, but the play of the photo is great. Problem: that headline with blue background does not connect with the story. It could be an advertising, it could be an
advertisement, but NOT the headline for the
main story. Sometimes less is best. And, please, could they consider
redesigning the logo of this newspaper?
DNA: Here we have the most traditional way to deal with the “two lead” dilemma—-the so called “armpit”. Old and handy, I would say, although not always the best way to do it.
Some may even say it is a cop out—-put a big headline for the most
“serious” story, then accommodate the most “fun” story under it. To
me, this is a way of NOT deciding.
Kerala Kaumudi:(Malayalam daily)One of the vernacular language dailies. In this case, the Railway Budget story leads the page, although the designer made an effort to give the cricket record performance top play as well. Perhaps an
interesting way to deal with that story on the edge of the page, but I
wonder how many gravitated there. Not sure how to react, as I do like
the “edgy” display for cricket, just not sure if it is prominent
enough. Your take?
Hindustantimes: No question where the lead is here, all six columns across with cricket story, but the Railroad Budget gets its good play. Good job
Very nice solutiions given..
Thankyou Sanjeevji and Design Guru.