The importance of the rough sketch

By Adolfo Arranz

Preliminary sketches are for me one of the most important part of my job as an infographic designer, these allow me to develop the ideas quickly and have a complete view of the infographic look before it is finished.
Hand sketch helps me to value composition, distribute elements on the graphic, etc.

I would like to show you some of the infographics that I created and how there
have always been carried out based on preliminary freehand sketches.